ALO jewelry Prevails in China Trademark Dispute

China National Intellectual Property Administration (CNIPA) upholds ALO jewelry trademark rights.

PRAGUE, Sept. 1, 2026 /PRNewswire/ -- ALO jewelry has achieved another significant success in protecting its brand. The China National Intellectual Property Administration (CNIPA) has rejected a non-use cancellation action filed by ALO Yoga, a California-based company headquartered in Beverly Hills, against the China trademark registrations for jewelry products held by ALO jewelry CZ, s.r.o., based in Prague, Czech Republic.

"We greatly appreciate that, after a thorough review of all the evidence, CNIPA confirmed the validity of our ALO trademark rights. This decision not only confirms our trademark rights but also ensures the continuity of our business activities in China. It strengthens the value of our brand that we have been developing for more than three decades," said Ivo Weber, a representative of ALO jewelry.

For more than thirty years, ALO jewelry has been designing, manufacturing, and selling premium jewelry under the ALO brand. The company operates stores in prestigious locations across Central and Eastern Europe and serves customers worldwide through its online business.

The latest ruling follows an appeal filed by ALO, LLC, the company behind the ALO Yoga brand, against an earlier decision that had already confirmed ALO jewelry's trademark rights in China. In its decision of June 26, 2026, CNIPA concluded that ALO jewelry provided enough evidence of use of the ALO trademark in China that the appeal was rejected.

The authority found clear and convincing evidence that ALO jewelry had continuously maintained and properly used the trademark through the commercial sale of jewelry products, including rings and necklaces bearing the ALO mark, during the relevant period. As a result, the disputed trademark remains valid and protected.

Over the years, ALO Yoga has undertaken a range of trademark enforcement activities in multiple countries and across various product and service categories. These have included trademark cancellation actions based on alleged non-use, as well as court and administrative proceedings against marks it considered similar to its own. Examples of such marks include MOSTALO, OLA, XVYWALO, and CLUB OLA.

"A brand is built and nurtured over time. Trademarks protect that value, created through long-term effort, investment, and the trust of customers. ALO jewelry will continue to vigorously defend its intellectual property rights using all available means," added Weber.

Press contacts:
Rainer Westermann, Westermann Advisors
[email protected], phone: +49 172 671 0148
Thom Weidlich, PRCG Haggerty
[email protected], phone +1 (212) 683-8100

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SOURCE ALO Jewelry CZ, s.r.o.