A.M. BestTV: Digital, Social Media Remaking Insurance Marketing

OLDWICK, N.J.--(BUSINESS WIRE)-- In this A.M. BestTV episode, insurance marketers at the Insurance Marketing & Communications Association’s (IMCA) annual conference in Nashville, TN, said the growing array of communications channels is presenting greater creative opportunities but new resource challenges. Click on http://www.ambest.com/v.asp?v=imca715 to view the video program.

Two themes emerged at the 2015 IMCA in Nashville: the expanding number of ways companies can communicate and the accelerating pace of change. “If you view sales and marketing as two separate entities, you’re totally missing the boat,” said Emily Hathcoat, assistant vice president, marketing, CNA. Organizations are looking for the latest trends, techniques and best practices to deliver content to target audiences. Peter Van Aartrijk, principal, Chromium Branding, addressed digital marketing: “The industry is in for some changes. Social media is a wonderful thing for an industry that is otherwise pretty distant and faceless for most consumers.” Mark Friedlander, head of corporate communications, The Main Street America Group, described digital media as one of the hottest trends in the market today for insurance marketers and communicators.

Other people in the video from the IMCA conference include:

• John Abbott, North America Agency Communications, Allianz; and
• Jeanne Salvatore, Senior Vice President, Chief Communications Officer, Insurance Information Institute

Recent episodes of A.M. BestTV include:

• Insurers Brace For Rising Risks of Drones: Insurers are saying surging demand for drones is adding a host of new liability and property exposures:http://www.ambest.com/v.asp?v=drones1715.

• A.M. Best's Mosher: Capital Influx Drives Today's Insurance M&A: A.M. Best Senior Vice President Matt Mosher says capital providers are seeking insurance underwriting expertise, which is changing today's competitive and acquisition environments: http://www.ambest.com/v.asp?v=ma715.

• Global Broker Rankings See Shift Near Top: Best’s Review’s annual ranking of global brokers shows a change at the top of the list, as Arthur J. Gallagher & Co. has moved up to the third position, based on revenues. However, that may be short-lived, since the Willis Group and Towers Watson recently announced their merger, which will give the new company combined estimated revenue of $8 billion: http://www.ambest.com/v.asp?v=brokers715 .
• In Europe, Low Rates A ‘Double-Edged Sword’: Managing Director of Analytics Stefan Holzberger explains how the low interest rate environment is creating refinancing opportunities but also is producing mismatched portfolios with depressed investment returns: http://www.ambest.com/v.asp?v=fmeurorates715 .

A.M. BestTV covers exclusive A.M. Best information and reports, targeted topics and key developments in the (re)insurance industry every Monday, Wednesday and Friday. Sign up for alerts of episodes at http://www.ambest.com/multimedia/ambtvsignup.html. View A.M. BestTV episodes at http://www.ambest.tv.

A.M. Best Company is the world’s oldest and most authoritative insurance rating and information source. For more information, visit www.ambest.com.

Copyright © 2015 by A.M. Best Company, Inc. ALL RIGHTS RESERVED.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150717005740/en/

A.M. Best Company
Lee McDonald, 908-439-2200, ext. 5561
Group Vice President, Publication and News Services
[email protected]

Source: A.M. Best Company

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