sbLiftOff and Paragon Software Advisors Launch M&A Advisory Partnership

WASHINGTON, Sept. 29, 2026 /PRNewswire/ -- sbLiftOff and Paragon Software Advisors are pleased to announce the launch of a strategic partnership focused on supporting owners and operators of SaaS and IT Service businesses. sbLiftOff is a national M&A advisory firm focused on government contractors. Paragon Software Advisors is an international M&A firm with deep expertise in the technology sector. Working together, the two firms can provide great value to owners in both the government and public sectors seeking a transition. 

Says Shaunna Balady, CEO of Paragon Software Advisors, "As a former owner and operator of a SaaS business which served as a prime contractor to the U.S. Intelligence community, I have literally been in the same shoes as our clients. I know what it's like to provide services not just to the federal government but to numerous state and local government agencies across the country."  Many owners of SaaS and IT services businesses are unsure when is the right time to go to market and how to plan for these transitions. "I am so excited to help owners make smart decisions as they eye a sale which for many is the largest transaction of their lifetime."

Paragon Software Advisors has completed over $20 billion in enterprise value of both buy-side and sell-side M&A transactions. The technology market has evolved significantly, from its previous focus on pilots to its present embrace of software and AI. "Because software and AI have become operationally mainstream in the federal market, our strategic partnership with Paragon Software Advisors is timely," says sbLiftOff's CEO, Sharon Heaton. "sbLiftOff brings fluency in GovCon, a highly regulated and rapidly evolving marketplace. Paragon brings a technologist's eye to dealmaking. Both of our firms combined are a formidable combination."

A Partnership at a Time of Disruption

The two firms' strategic partnership comes at a time of disruption in the government contracting sphere. A recent proposed change by the Small Business Administration regarding size standards, if adopted, will significantly transform GovCon M&A for technology firms. "I'm expecting something of a land rush, with many companies potentially positioning themselves for sale," comments Heaton.

sbLiftOff and Paragon Software Advisors are uniquely positioned to help owners plan for these imminent and significant developments. Owners can get support considering their next steps – whether to take themselves to market or chart a growth strategy. "Our new partnership is a response to an unmet need in the market – affordable and platinum level M&A advisory for those SaaS and IT service businesses facing important decisions in the next year," explains Heaton.

sbLiftOff is a recognized leader in GovCon investment banking offering a national team and deep knowledge of the national federal M&A market. https://sbliftoff.com/

Paragon Software Advisors, a technology-focused investment bank, has transacted more than 100 deals in 5 continents with a total value transacted over $20B. https://www.paragonsoftwareadv.com/

For more information contact:

Shaunna Balady, Paragon Software Advisors (414) 477-7768; [email protected]

OR;

Sharon Heaton, sbLiftOff (202) 494-9942; [email protected]

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SOURCE sbLiftOff