Rural King launches Hot Deals program across the Southeast

New Hot Deals deliver deep savings on everyday essentials, with a new lineup of deals planned every 60 days

MATTOON, Ill., Sept. 2, 2026 /PRNewswire/ -- Rural King, a family-owned retailer dedicated to the rural lifestyle, is slashing prices across the Southeast with the launch of 10 new Hot Deals, giving new and existing Rural King Rewards members deep savings on everyday essentials for their homes, animals, vehicles and property.

The first lineup of Hot Deals launches Sept. 3 at participating Rural King stores in Florida, Alabama and Georgia and will run through Oct. 28. But the savings will not stop there. Rural King plans to introduce a new lineup of Hot Deals approximately every 60 days, giving Rewards members new opportunities to save throughout the year.

"At Rural King, we know families are paying close attention to every dollar they spend," said Alex Melvin, chairman of Rural King. "Our job is to make those dollars go further. These Hot Deals are not about saving a few cents. We selected products our customers use and priced them aggressively, at least 25% below normal market, to deliver real, meaningful savings."

The 10 Hot Deals include:

• Country Road 3-Way Blend Livestock Commodity Mix, 50 pounds — $8.99
• Good Friends Crunchy Bites Adult Dry Dog Food, 40 pounds — $14.99
• Liquid Pool Shock, 4-pack — $14.99
• 41% Glyphosate Grass & Weed Killer, 2.5 gallons — $42.99
• LED Shop Light, 4 feet, 6,000 lumens — $14.99
• Arm & Hammer Double Duty Clumping Litter, 40 pounds — $15.99
• Bounty Essentials Select-A-Size Paper Towels, 6 double rolls — $7.99
• Providence Non-Chlorinated Brake Parts Cleaner, 14 ounces — $2.29
• Blue Shop Towel Roll, 6-pack — $9.99
• Tidy Simply Liquid Laundry Detergent — $7.99

The Hot Deals were selected to provide savings on products customers regularly need for their homes, animals, vehicles and property.

"We want customers to know that when they walk into Rural King, we are fighting to give them more for their money," Melvin said. "Whether you are feeding your dog, caring for livestock, maintaining your property or simply stocking your home, we want Rural King to be the place where your dollar goes further."

The Hot Deals are available exclusively to Rural King Rewards members. Rural King Rewards is free to join, allowing customers to access member-only pricing without paying a membership fee.

The first round of Hot Deals will be available Sept. 3 through Oct. 28 at participating Rural King locations in Florida, Alabama and Georgia, including Ocala, Zephyrhills, Spring Hill, Leesburg, Bonita Springs, Lake Wales, Crystal River, Gainesville and Sebring, Florida; Dothan and Saraland, Alabama; and Bainbridge, Waycross and Brunswick, Georgia.

Rural King will continue the Hot Deals program beyond Oct. 28, introducing a new selection of products at Hot Deal prices every 60 days. Each rotation will feature different items for Rural King Rewards members.

Customers can visit Ruralking.com to learn more about Rural King Rewards, participating locations and current offers.

About Rural King, Inc.
Rural King, also known as RK Holdings, LLP, planted its roots as America's Farm and Home Store in Mattoon, Illinois, in 1960. Since that time, Rural King has grown to more than 150 stores in 17 states. Rural King offers the lowest prices on a broad range of essential goods, food, feed, seed and other farm and home necessities to the communities we serve throughout Alabama, Georgia, Florida, Illinois, Indiana, Kentucky, Maryland, Michigan, Mississippi, Missouri, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia. We welcome and encourage everyone to enjoy our longstanding tradition of offering free popcorn and coffee every time you visit our stores.

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SOURCE Rural King