Premier Plus Lending Selects Vesta to Advance Growth Strategy

LOS ANGELES, Sept. 29, 2026 /PRNewswire/ -- Premier Plus Lending (PPL), one of Southern California's fastest-growing mortgage companies, announced that it is implementing Vesta, an AI-native, cloud-based loan origination system that modernizes mortgage lending from application through closing.

This decision marks a significant step in PPL's broader growth strategy as the company continues to expand its production, operations and loan officer platform. By strengthening its infrastructure with modern automation and connected workflows, PPL is preparing to scale while maintaining the responsiveness, expertise and personalized service behind its growth.

PPL will use Vesta to automate document-heavy steps in the loan process and route work to the right person. PPL expects the change to streamline manual handoffs and give its processing, underwriting and funding teams a clearer view of where every loan stands, helping them close loans faster with less manual work.

For PPL's loan officers and operations teams, the implementation is expected to provide a more connected working environment with fewer manual handoffs and clearer insight into each loan's progress. This will allow teams to dedicate more time to problem-solving, borrower communication and strategic guidance, letting PPL's experienced mortgage professionals focus on what they do best.

"Implementing Vesta is an investment in where our company and the mortgage industry is headed," said Artin Babayan, Founder and CEO of Premier Plus Lending. "We are building a platform that gives talented loan officers and operations professionals the technology they need to move faster, work smarter and deliver an exceptional experience. Our growth has always been intentional, and this is an important part of preparing Premier Plus Lending for its next chapter."

The implementation builds upon PPL's continued investment in the people, processes and resources that support its loan officers. As the company grows, its focus remains on creating an environment where mortgage professionals can expand their businesses with experienced operational support, modern tools and direct access to leadership.

Vesta's configurable, no-code, cloud-native architecture will allow PPL to easily adapt its workflows and processes as the business evolves. This system flexibility further supports the company's goal of building a scalable mortgage platform capable of responding quickly to changing market conditions, borrower expectations and increasingly complex loan scenarios.

The initiative reflects PPL's broader commitment to combining experienced mortgage professionals with forward-looking technology. By continuing to invest in its operational foundation, the company is positioning itself to improve consistency, efficiency and service while supporting sustainable growth across its expanding organization.

About Premier Plus Lending

Founded in 2023 and headquartered in Sherman Oaks, California, Premier Plus Lending brings together top-producing loan officers, seasoned processors and experienced mortgage professionals. The company surpassed $500 million in funded volume in 2025, representing 70% year-over-year growth. From January through June 2026, average funded volume per loan officer increased 40.9% year over year—more than five times the Mortgage Bankers Association's projected 8% growth for the broader mortgage market—demonstrating PPL's continued momentum, scalable growth and commitment to loan officer success.

Contact:
Premier Plus Lending
800.963.4623
[email protected]

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SOURCE Premier Plus Lending