Fast-growing independent tequila brand brings its award-winning portfolio from Las Vegas to consumers across the country just four months after launch
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LAS VEGAS, Sept. 29, 2026 /PRNewswire/ -- Abuelitos Tequila, Las Vegas's only born-and-bred tequila brand, is officially going nationwide. Just four months after entering the market, the independent spirits brand has launched direct-to-consumer through online sales, making its tequila available for shipping across the United States, excluding Tennessee. The expansion marks another major milestone for the young brand, which has already grown to more than 65 retail, restaurant and bar locations in its first few months on the market.
Born in Las Vegas and crafted in Amatitán, Jalisco, Abuelitos was created to bring a modern perspective to tequila while staying rooted in the people, traditions and craftsmanship behind the spirit. The brand is built around four core pillars: Vegas-born, artisan-made, wellness-forward, and women-led and sustainable. Its tequila is made from 100% agave with zero additives, and zero added sugar, and produced at a family-run distillery where 90% of the workforce is comprised of local women. Each bottle is hand-labeled in Amatitán before making its way from Jalisco to Las Vegas and, now, homes across the country.
The Abuelitos portfolio includes two expressions: Blanco, a bright, mineral-forward, unaged tequila with notes of fresh-cut agave, citrus and white pepper; and Reposado, aged four to six months in American oak bourbon barrels with notes of caramel, vanilla, baking spice and cooked agave. The Reposado has already earned major industry recognition, scoring 98.2 out of 100 at the 2025 Las Vegas Global Spirits Awards and taking home Best Reposado Tequila, Best Tequila and Best Agave Spirit in Show. The win later earned Abuelitos national recognition from Forbes, which highlighted the expression among the competition's top-performing tequilas.
"Abuelitos started with my own grandparents and everything they left behind in me," said Cesar Rodriguez, Founder and CEO of Abuelitos Tequila. "I lost my abuelita when I was 19, and my abuelito passed away just one month later. They didn't leave me land or wealth, but they left me something much more important — their values, their sacrifices, their love and the memories that shaped who I am. That's what this brand is about. As Abuelitos grows beyond Las Vegas and reaches people across the country, I hope every bottle gives people a reason to slow down, raise a glass and remember the people who made them who they are. We drink to remember, not to forget."
The nationwide e-commerce launch comes amid rapid early growth for Abuelitos, from surpassing 60 placements in its first few months to expanding its hospitality partnerships, events and consumer experiences throughout Las Vegas. With national shipping now live ahead of the holiday season, consumers throughout most of the U.S. can discover the Vegas-born brand without making the trip to the desert. To explore the portfolio and order Abuelitos Tequila, visit AbuelitosTequila.com.
About Abuelitos Tequila
Founded in Las Vegas and handcrafted in Amatitán, Jalisco, Abuelitos Tequila is a family-inspired, additive-free tequila brand rooted in heritage, craftsmanship and community. Produced at a family-run distillery where 90% of the workforce is composed of local women, each bottle is hand-labeled and made with a commitment to thoughtful, sustainable production. Learn more and shop the collection at AbuelitosTequila.com.
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Kassidy Krystek
Third House North
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SOURCE Abuelitos Tequila
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