Healthy Zoo: Preparing Children for Medical Checkups Through Play
Reimagine Well partners with CalArts and Child's Play Charity to bring play-based innovation to pediatric healthcare.
Funded by a generous grant from Child's Play Charities,
"This project is deeply personal to me. I spent several months caring for my younger brother during his treatment for pediatric cancer, and I witnessed firsthand the fear and anxiety children experience in medical environments—especially when they don't understand what's happening," said
The project was conceived in the California Institute of the Arts (CalArts) "Healthcare By Design" class and developed in partnership with Reimagine Well. In addition to
About Reimagine Well
Reimagine Well's mission is to ease the patient journey from diagnosis to wellbeing using imagination, technology, and education.
In addition to teaching "Healthcare By Design" at CalArts, Holzberg served as the first (consulting) Creative Director for the National Cancer Institute. Previously, he spent 12 years as an award-winning Creative Director / Vice President at Walt Disney Imagineering and is a 20+ year cancer survivor.
About CalArts
California Institute of the Arts has set the pace for educating professional artists since 1970. Offering rigorous undergraduate and graduate degree programs through six schools - Art, Critical Studies, Dance, Film/Video, Music, and Theater - CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
About Child's Play Charities
Child's Play is devoted to improving the lives of children and teens in children's hospitals. In 2015 Child's Play debuted the therapeutic video game guide. In 2017 Child's Play funded the first Pediatric Gaming and Technology Specialists within children's Hospitals. This new career field brings dedicated gaming experts into the hospitals to support therapeutic gaming.
Contact:
- Reimagine Well / (949) 793-8777 / [email protected]


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SOURCE Reimagine Well
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