GENESIS EARNS TWO NATIONAL HONORS FOR COMMUNITY IMPACT AND STEAM EDUCATION

• California Rises receives Award of Distinction from PR Daily Nonprofit Communications Awards
• Genesis STEAM program with Child Creativity Lab named winner in Ragan Communications CSR Awards

FOUNTAIN VALLEY, Calif., Oct. 15, 2026 /PRNewswire/ -- Genesis has earned two national honors recognizing its commitment to strengthening communities and expanding access to educational opportunities. California Rises received an Award of Distinction in the Corporate/Nonprofit Partnership of the Year category in the 2026 PR Daily Nonprofit Communications Awards, while the Genesis STEAM program with Child Creativity Lab was named a winner in the Education or Scholarship Program category of the 2026 Ragan Communications Corporate Social Responsibility (CSR) Awards.

"At Genesis, we believe our responsibility goes beyond crafting world-class vehicles, and extends to supporting the communities we call home," said Tedros Mengiste, chief operating officer of Genesis Motor North America. "California Rises demonstrates the power of coming together when our neighbors need us most, while our STEAM program with Child Creativity Lab is helping young people see new possibilities for the future. These recognitions reinforce our commitment to building thoughtful partnerships that create meaningful and lasting impact in our communities."

Supporting Los Angeles Through California Rises
California Rises was recognized in the Corporate/Nonprofit Partnership of the Year category of the 2026 PR Daily Nonprofit Communications Awards. The recognition highlights the California Rises initiative associated with the Genesis Invitational.

Created in response to the devastating Los Angeles wildfires, California Rises brought together Genesis and its partners to support recovery and rebuilding efforts across affected communities. Through the initiative, Genesis has worked to help restore vital community resources and create meaningful opportunities for employees and partners to participate directly in Los Angeles' long-term recovery.

The recognition reflects Genesis' commitment to standing with its home state of California and supporting communities not only in moments of immediate need, but throughout the longer journey of rebuilding and recovery.

Inspiring the Next Generation Through STEAM
Genesis was also named a winner in the Education or Scholarship Program category of the 2026 Ragan Communications CSR Awards.

Through Genesis Gives, the corporate social responsibility initiative of Genesis Motor America, Genesis has partnered with Child Creativity Lab since 2024 to provide hands-on science, technology, engineering, art and mathematics (STEAM) workshops for young people in under-resourced communities. The program combines creativity, sustainability and automotive innovation, giving students an introduction to automotive product development, an opportunity to experience Genesis vehicle technology and a hands-on challenge to design their own future mobility vehicles using upcycled materials.

Working with Boys & Girls Clubs, YMCAs, schools and other youth-serving organizations, the program has reached hundreds of elementary through high school students across California, Florida, Georgia, Louisiana, Michigan, Nevada, Pennsylvania and Texas.
By bringing the workshops directly into trusted community spaces, Genesis and Child Creativity Lab are helping reduce barriers to STEAM enrichment while encouraging creativity, design thinking and exploration of future career pathways.

"Our partnership with Genesis Motor America is a perfect example of what happens when corporate partners and community organizations come together to meet students exactly where they are," said Tracey Hill, chief executive officer, Child Creativity Lab. "By connecting automotive innovation with hands-on design through our 'Upcycled Vehicle' STEAM Challenge, GMA is giving young people an opportunity to see how their ideas can become something tangible and meaningful. When children get to apply their creativity to real-world experiences, that inspiration can extend far beyond the classroom, sparking career exploration, building confidence, and cultivating a lifelong love of learning. We are so proud of what we have built together and grateful to Genesis for believing in the power of creativity, connection and hands-on STEAM learning to expand what is possible for youth across the nation."

Together, the two recognitions underscore Genesis' approach to corporate social responsibility: building meaningful partnerships that respond to community needs while creating opportunities for lasting impact.

Genesis Gives
Genesis Gives is a corporate social responsibility initiative from Genesis Motor America. Expanding on the brand's commitment to the highest standards of performance and its athletic inspiration, Genesis Gives supports nonprofit organizations with the goal of improving access to, and performance in, youth sports and STEAM education in under-resourced communities.

Genesis Motor North America
Genesis is a new global automotive brand that delivers the highest standards of design, safety, refined performance, and innovation while looking towards a more sustainable future. Drawing from its cultural heritage and distinctly Korean hospitality, Genesis crafts experiences focused on customers as "Son-nim", or honored guests.

Genesis Motor North America offers a growing range of award-winning SUV, sedan, and electric models through its network of more than 190 independent U.S. retailers, in addition to its more than 30 Canadian agency distributors. Genesis now counts more than 100 standalone retail facilities across the North American region, with dozens more in development. Consumers can discover the brand through its many retail points, at Genesis House, the brand's flagship space in New York City, or online at www.genesis.com.

Please visit our media site for the latest news at www.genesisnewsusa.com (United States) and www.genesisnews.ca (Canada).

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SOURCE Genesis Motor America