12 Top Press Releases from September

Including a Toys"R"Us expansion, Beyonce's birthday gift to fans, Dyson's toothbrush with a camera and the newest Jeep Wrangler.

Plus, a recap of September's trending topics, including the anniversary of 9/11 and the start of football season.

NEW YORK, Oct. 9, 2026 /PRNewswire/ -- With thousands of press releases published each month, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the month's most newsworthy and popular releases, here's a recap of some major stories from the last month that shouldn't be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

1. Toys"R"Us® Announces Major U.S. Expansion With 120 New Standalone Stores Opening This Holiday Season
   The new standalone Toys"R"Us stores will feature a curated assortment of the season's hottest toys, collectibles and must-have gifts from the world's most popular toy brands and latest movies, including LEGO^®, Barbie^®, Hot Wheels^®, Pokémon, KPop Demon Hunters, and more.
2. Introducing the All-New SIG SAUER P385
   Unveiled at the premier SIG NEXT event, the SIG SAUER P385 delivers a dramatically reduced felt recoil for a softer, flatter, and faster shooting experience and provides maximum modularity with its innovative new fire control unit (FCU).
3. Beyoncé Marks Her Birthday with the Release of a Remastered Deluxe "B'DAY" Album
   B'DAY was essentially her first visual album, with short films that explored the making of a relationship in full, through every turn. It was a conceptual project, urgent and captivating. Its themes of finding one's confidence, liberation, audacity and compatibility are as relevant today as they were two decades ago.
4. Dyson CameraJet: The first toothbrush with a camera and a jet, to target the gaps and remove plaque between your teeth
   The Dyson CameraJet™ is the only toothbrush with a camera powered by Gap Optical Targeting™ to identify gaps between teeth and precision-floss while you brush. Gap Optical Targeting™ analyzes 28 live images per second to identify and target gaps between teeth in real time, triggering a precision jet burst of mouthrinse where it is needed.
5. Sony Electronics and Hello Kitty Team Up for Limited-Edition Headphone Collection
   Available only through the Sony Store, the collection pairs select Sony headphones with exclusive Hello Kitty collaboration merchandise, bringing together Sony's premium audio experience and Hello Kitty's iconic charm. Pre-orders begin later this holiday season.
6. Six Flags Acquires Iconic ArieForce One, Bringing Fan-Favorite Roller Coaster Back to Life
   The celebrated steel roller coaster captured the imagination of thrill-seekers around the world and quickly earned recognition as one of the most acclaimed coaster experiences of the modern era. Six Flags will introduce the attraction at one of its parks during the 2028-2029 operating seasons.
7. GoPro Enters into Definitive Agreement to Merge with Starman Optical, Inc.
   GoPro will remain a publicly listed company and will continue to fully support its existing consumer products and its subscription and cloud platform while investing in growth and a broader, diversified product roadmap. Starman's U.S.-made optical transceivers are expected to be added to GoPro's portfolio, extending the Company's reach into the large and rapidly growing market for AI infrastructure in optical transceivers.
8. Casio to Release Limited-Edition Timepiece Celebrating MR-G 30th Anniversary.
   To commemorate the 30 years since the debut of MR-G in 1996, Casio drew from metal leaf, embodying tradition and innovation. The design expresses a strength that transcends time through the theme of haruka (eternity). Metal leaf artist Hiroto Rakusho created an original artwork, which together with the timepiece design brings the world of haruka to life.
9. A Civilian Legend Reimagined: Jeep® Brand Introduces 2027 Jeep Wrangler JL-2A
   The 11th drop in the Jeep® brand's Twelve 4 Twelve series, the 2027 Jeep Wrangler JL-2A celebrates the Willys CJ-2A, the first Jeep vehicle designed specifically for civilian use. Built on the Wrangler Rubicon platform, this special edition blends legendary Trail Rated capability with authentic design cues that pay tribute to the original Willys CJ-2A.
10. Group of leading international financial institutions to establish stablecoin enterprise
    The new company, whose name will be announced in due course, intends to operate globally, with its initial focus on a USD-denominated stablecoin offering and a longer-term ambition of expanding issuance into stablecoins denominated in additional G7 currencies, with a EUR offering as a priority.
11. Medici Brands Raises $250 Million in Series B Funding
    The new capital will be used to accelerate Medici's next phase of growth, including expanding HallPass' retail presence and product portfolio, extending David into new formats and categories, advancing product innovation, and building the infrastructure required to support launching and scaling new brands such as Rowdy.
12. Kyndryl completes acquisition of Healthcare IT Leaders, LLC
    The acquisition strengthens Kyndryl's ability to help healthcare providers and payors modernize mission-critical technology environments by combining Healthcare IT Leaders' healthcare consulting and application managed services expertise with Kyndryl's infrastructure and AI capabilities.

Read more of the latest releases from PR Newswire.

Trending Topics

In addition to the newsworthy headlines above, the PR Newswire team spotted several larger trending topics dominating headlines in September:

• Labor Day: As summer drew to a close, companies sent a variety of press releases to mark Labor Day, including events, deals and more. Releases covering water and boat safety tips, holiday home appliance deals and one-of-a-kind entertainment events were just a few that crossed the wire last month.
• Football Season: Sports fans rejoiced as another football season kicked off in September. From new athlete partnerships to gameday snacks, events and beyond, there was a wave of football-related press releases. Gameday snack favorites like Cheez-It, Avocados From Mexico, Wingstop and even SPAM got in on the action, while Friskies teamed up with college football mascots to help cats in need, Aviator Nation launched its first NFL licensed collection and Sally Beauty announced a partnership with the Dallas Cowboys Cheerleaders.
• Anniversary of 9/11: A number of PR Newswire customers commemorated the 25th anniversary of the September 11, 2001, attacks. Press releases announced fundraising initiatives, anniversary events, volunteer efforts and more. A commemorative public art installation, scholarship program for families impacted by the attacks, memorial stair climbs and an anniversary reflection from the TSA were just a few of the announcements shared via PR Newswire.

Coming Up: In October, Halloween-focused press releases are expected to ramp up, as are announcements ahead of Thanksgiving and Christmas, covering topics from the food to early deals and gift guides. October is also Breast Cancer Awareness month, so the team will be watching the health newsfeed closely.

Do you have a press release to distribute related to one of these topics? Sign up with PR Newswire to share your story with the audiences who matter most.

Helping Journalists Stay Up to Date on Industry News

These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.

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• Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more.

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