UBS Starts Liftoff Mobile (LFTO) at Buy

UBS analyst Stephen Ju initiates coverage on Liftoff Mobile (NASDAQ: LFTO) with a Buy rating and a price target of $38.00.

The analyst comments "We initiate on Liftoff Mobile (LFTO) with a Buy and $38 PT (~47% upside), as we believe the market underestimates both the structural under-monetization of mobile app advertising and LFTO’s ability to capture incremental share via superior return on ad spend (ROAS) delivery. The stock trades at 9x, despite LFTO delivering ~21% revenue CAGR (2025-2027E) and expanding Adj. EBITDA margins from ~55% to ~59%. The core misunderstanding is that LFTO is not just another DSP- its Cortex ML engine compounds performance gains (more signals = higher ROAS = larger budget share), creating a flywheel that should drive share capture in gaming while increasingly unlocking non-gaming spend via Adapters. We think current share price of ~$26 offers a compelling entry point as we see a 2.7x upside / downside skew."

For an analyst ratings summary and ratings history on Liftoff Mobile click here. For more ratings news on Liftoff Mobile click here.

Shares of Liftoff Mobile closed at $27.39 yesterday.

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