HelloFresh Adds Beyond Meat (BYND) Burger to Menu

HelloFresh announced the introduction of the Beyond Burger from Beyond Meat (NASDAQ: BYND). Offered as part of HelloFresh’s premium Craft Burger collection, HelloFresh customers can now order the first recipe Goudalicious Beyond Burgers™ paired with Potato Wedges and Creamy Mustard Aioli, which will begin shipping to customers nationwide the week of September 14, 2019.

“We are always looking to expand our menu offerings and provide customers with exciting, new recipe choices that appeal to a variety of palates and eating preferences,” said Marcel Comtois, Vice President of Procurement, HelloFresh US. “With the addition of the Beyond Burger to our menus, we’re excited to give our home cooks the opportunity to discover new ways of cooking delicious burgers using this innovative plant-based protein.”

With less total and saturated fat than an 80/20 beef burger, the Beyond Burger is the world’s first plant-based burger designed to look, cook, and satisfy like beef but is made without GMOs, soy, or gluten. The Beyond Burger has 20g of plant protein derived from a blend of peas, mung beans and brown rice. HelloFresh’s Goudalicious Beyond Burgers™ are topped with a caramelized onion jam, creamy aioli, melted gouda, and served with seasoned potato wedges.

“We’re very pleased to partner with HelloFresh to bring the Beyond Burger to more families across North America,” said Ethan Brown, Beyond Meat Founder & CEO. “We know that tasting is believing, and this partnership will enable more consumers to experience the meaty taste and juicy texture of the Beyond Burger while enjoying the added nutritional and environmental benefits of consuming plant-based protein.”

The Beyond Burger is also available on HelloFresh Canada menus and launched as of July 2019. To order the new recipe or for more information, please visit www.hellofresh.com or follow us on Facebook, Instagram, or Twitter.

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