Twitter Acquires Social Activity Tracker Trendrr (GSVC)

August 28, 2013 3:04 PM UTC
GSV Capital Corp. (Nasdaq: GSVC) is modestly higher Wednesday, trending higher along with broader markets.

One reason might be news out of Twitter. The microblogging giant Twitter has acquired social activity tracker Trendrr. The company may help Twitter to integrate more-fully with television broadcasts, keeping users engaged by posting relevant "tweets" on the subject matter at hand or other items that the users selects.

With no imminent IPO planned for Twitter, GSV Capital is a good way to get some exposure to upside without having to tap a secondary market for shares. With its latest quarterly release, the company said about 15.1 percent, or $37.6 million, or its investment portfolio was in the social media company.

Other investments for GSV include Dropbox and Violin Memory (which recently filed for an IPO). The firm also had a stake in Facebook (Nasdaq: FB) before it went public.


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