VerticalScope (FORA) announces CEO change

June 4, 2025 9:21 AM UTC

VerticalScope Holdings Inc. (TSX: FORA; OTCQX: VFORF), a technology company that has built and operates a cloud-based digital platform for online enthusiast communities, is announcing a strategic leadership transition to drive its next phase of growth.

Effective today, Chris Goodridge has been appointed Chief Executive Officer, succeeding VerticalScope founder Rob Laidlaw, who will continue in his role as Chair of the Board. In addition, Ezra Menaged, previously CEO of Hometalk (acquired by VerticalScope in 2021), has been promoted to Chief Operating Officer. Ezra, who has played a key role in diversifying the Company’s audience sources, advancing its advertising technology platform and building an AI-driven content strategy; will work closely with Chris to scale these efforts across the broader business.

These appointments strengthen VerticalScope’s leadership team at a pivotal time, as generative AI reshapes how users discover and engage with content. To stay ahead, the Company is intensifying its focus on execution, speed, and innovation across its platform of over 1,200 enthusiast communities and two billion posts. With its deep archive of structured, human-generated content and high-intent audiences, community-based platforms like Fora give VerticalScope a powerful edge in an AI-driven world – offering authenticity, interactivity and context that algorithmic content alone cannot replicate.

“Today marks an exciting next step in our company’s evolution,” said Rob Laidlaw. “The internet is changing rapidly, and VerticalScope remains well-positioned with its rich trove of user-generated content. Chris is the right leader to continue moving the business forward with speed and focus, and I’m thrilled that he’ll be supported by Ezra — a proven operator who’s already made a tremendous impact. As Chair, I’ll continue to support the team with a focus on long-term vision, strategy, and scaling AI innovation across our business.”

Chris Goodridge, who has served as President and COO since 2020, has been a driving force behind VerticalScope’s growth. “I’m honoured to step into the CEO role at such a transformational moment,” said Goodridge. “With a strong foundation of high-intent audiences, scalable tech, and valuable content, we’re poised to lead. Ezra and I share a vision of the vibrant future of community-driven platforms. Together, we’ll drive that vision with a focus on accelerating our AI adoption, expanding direct traffic, and diversifying our revenue base to build an even more resilient business.”

Ezra Menaged added, “I’m excited to take on the COO role and to help scale audience growth with AI-driven audience strategies across the VerticalScope platform. Our goal is to make our communities more accessible, more engaging, and more essential to users — regardless of how they arrive. This is an important moment, and I’m looking forward to working with Chris and the entire team to shape the future of VerticalScope.”



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