Scowtt names AdTech executive Ben Trenda as chief revenue officer

Scowtt, a predictive AI platform for advertising, marketing and sales based in Kirkland, Washington, has appointed Ben Trenda as Chief Revenue Officer, according to a company press release.

Trenda will oversee enterprise sales, agencies, partnerships and go-to-market strategy. The company said it is approaching $10 million in annual recurring revenue (ARR) and aims to scale to $100 million in ARR.

Trenda has more than two decades of experience in digital advertising. His career includes roles at Overture/Yahoo, AOL and Rubicon Project, now Magnite (NASDAQ: MGNI). He co-founded iSocket, served as CEO of Are You a Human, founded Goodtalk, and held president and CRO roles at Parsec Media and Spaceback, all of which were acquired.

"I've spent my career taking first-of-kind products to market, and I know what it feels like just before a rocket ship startup takes off," Trenda said.

Scowtt said it doubled ARR and tripled its customer base in the first half of 2026, and that its technology has been deployed across more than $500 million in performance marketing spend.

The company raised a $12 million Series A led by Inspired Capital, with participation from LiveRamp Ventures and Angeles Ventures. Scowtt was founded in 2024.

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