Kestra Medical appoints new SVP of customer experience

Kestra Medical Technologies, Ltd. (Nasdaq: KMTS) has appointed Curtis Kopf as Senior Vice President of Customer Experience, a newly created role at the Kirkland, Wash.-based wearable medical device company.

Kopf will oversee the patient experience from order approval through therapy completion and device return for the company's ASSURE® wearable cardioverter defibrillator (WCD).

Kopf previously served as Group Vice President of Global Customer Experience at Insulet Corporation, where he managed a global organization of more than 1,000 employees across digital, customer service, and customer success functions. Before that, he held the roles of Chief Experience Officer and Chief Digital Officer at REI.

"Curtis brings the vision and experience to lead that journey end to end, harnessing data and automation to scale patient support, strengthen performance at every stage, and extend the impact of the ASSURE WCD and the broader Cardiac Recovery System platform to more patients," said Brian Webster, President and Chief Executive Officer.

The appointment coincides with Kestra's stated investment in commercial capabilities, including multiple artificial intelligence initiatives intended to drive operating efficiency across its customer-facing operations, according to a company press release.

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