GameSquare names Tom Wild VP of creative strategy for EMEA

GameSquare Holdings (NASDAQ: GAME) has appointed Tom Wild as Vice President of Creative Strategy for the EMEA region, according to a company press release. Wild, based in London, will report to Paul Ioakim, GameSquare's Head of Agency.

Wild brings approximately 14 years of agency and marketing experience across WPP, Publicis, and Omnicom. Most recently, he led the strategy department at Fuse International, a sports and entertainment marketing agency.

In his new role, Wild will work with GameSquare's existing EMEA commercial and agency team to develop campaigns for brands across the region.

"Tom brings deep strategic experience across global brands, sports and entertainment and is an excellent addition to our team," said Ioakim. "His appointment strengthens our capabilities in an important growth market."

Over the past year, GameSquare has executed campaigns across markets including the UK, Germany, Mexico, Brazil, Turkey, and Australia. Recent EMEA clients have included Samsung, L'Oréal, and Paramount, along with experiential events in London, Berlin, and Bucharest.

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