Simile raises $100 million to develop human behavior prediction AI

Investing.com -- Artificial intelligence startup Simile has secured $100 million in funding to advance its technology that predicts human behavior, the company is set to announce Thursday, according to a Bloomberg report.

The funding round was led by Index Ventures, with Bain Capital Ventures, A* and Hanabi Capital also participating. AI industry leaders Fei-Fei Li and Andrej Karpathy contributed to the investment as well. The company did not reveal its valuation.

Simile emerged from stealth mode this week after seven months of developing an AI model trained on interviews with hundreds of people about their lives. The company has also incorporated historic transaction data and text from scientific journals focused on behavioral experiments into its system.

The startup aims to anticipate decisions a person might make in various situations by creating simulations with AI agents that represent real people's preferences. These simulations can predict items customers might purchase and questions that could arise during earnings calls.

Simile's leadership team includes co-founders Joon Park, Michael Bernstein, Percy Liang and Lainie Yallen, all with Stanford academic connections. Bernstein co-authored the ImageNet project, which established a benchmark for computer vision technology.

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