Meta expands Muse AI agent to small businesses

Investing.com -- Meta Platforms is expanding its AI agent Muse to small businesses by adding integrations with business tools including Shopify, QuickBooks, Stripe and Canva. The move aims to help business owners manage operations and find new customers as the Facebook parent works to diversify revenue beyond advertising.

Muse for Small Business can connect with Instagram professional account analytics, Facebook Pages and Meta ad accounts. The service also integrates with Asana, Box, Dropbox, Figma, Klaviyo, Notion, Slack and Zoom.

Meta said Muse can connect to dozens of business tools, allowing it to work with a company's brand, storefront, financial records and customer information.

The company stated that Muse will not publish content, send messages or make purchases without a user's approval.

Meta said Muse is free for most uses, while subscription plans will be available for users who want additional features.

Meta launched Muse earlier this month as a personal AI agent designed to complete tasks including shopping, travel booking, emailing and payments on users' behalf.

The app has topped free-app charts in the United States and Canada in recent weeks. Market intelligence firm Sensor Tower estimated Muse recorded about 2.8 million downloads in its first two weeks.

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