Meta expands Muse AI agent to small business market

Investing.com -- Meta Platforms is expanding its AI agent Muse to small businesses, adding integrations with business tools including Shopify, QuickBooks, Stripe and Canva. The move aims to help business owners manage operations and find new customers as the Facebook-parent works to diversify revenue beyond advertising.

Muse for Small Business can connect with Instagram professional account analytics, Facebook Pages and Meta ad accounts. The service also integrates with tools including Asana, Box, Dropbox, Figma, Klaviyo, Notion, Slack and Zoom.

Meta said Muse can connect to dozens of business tools, allowing it to work with a company's brand, storefront, books and customer records. The company said Muse will not publish content, send messages or make purchases without a user's approval.

Muse is free for most uses, with subscription plans available for users seeking additional features.

Meta launched Muse earlier this month as a personal AI agent designed to complete tasks including shopping, travel booking, emailing and payments on users' behalf. The app has topped free-app charts in the US and Canada in recent weeks. Market intelligence firm Sensor Tower estimated Muse recorded about 2.8 million downloads in its first two weeks.

META shares traded over 1.4% higher in pre-market Tuesday.

Original Article

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