Beyonce acquires full control of SirDavis whisky from LVMH

Investing.com -- Beyonce has acquired full ownership of the SirDavis whisky brand after LVMH sold its stake to the American pop star, the French luxury goods company said Monday.

LVMH did not provide additional details about the transaction.

The SirDavis whisky venture was initially established as a partnership between LVMH and Beyonce in 2024. The collaboration followed a pattern of partnerships between fashion companies and celebrities, including LVMH's Armand de Brignac champagne deal with Beyonce's husband Jay-Z.

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