Twitter (TWTR) Begins Experimenting with Analytics for Mobile Users

Twitter (NYSE: TWTR) is said to be experimenting with real-time analytics for its mobile app as it looks to increase "stickiness."

According to TheVerge, the new information display includes such items as impressions, engagement, rates of engagement, etc. Basically, how many users clicked and viewed your content.

It wasn't immediately clear whether the data will be available to all users or whether it is still in a testing phase.

Shares of Twitter are positive in early trading.

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