Starbucks Coffee (SBUX) Brings Evolution Fresh Juices to Canada

Starbucks Coffee (NASDAQ: SBUX) posted the following to its news blog on Tuesday:

Today, Starbucks Canada introduces high-quality, delicious and nutritious Evolution Fresh™/mc cold-pressed, HPP juice to customers at more than 1,300 participating stores nationwide.

The introduction of Evolution Fresh will make Starbucks Canada one of the largest distributors of cold-pressed HPP juices in the country, providing Canadians with a quick and convenient way to make a healthy lifestyle choice. Evolution Fresh™/mc cold-pressed, high pressure processed juices will be available in four varieties – Orange, Sweet Berry, Sweet Greens and Super Green – competitively priced from $4.95 to $5.95.

“We want to enrich our customers’ lives by offering a superior option for their healthy choice,” said Rossann Williams, president, Starbucks Canada. “Customers will be amazed when they learn that each 450 milliliter bottle contains from one to two pounds of fruit, or fruit and vegetables. I am certain they will enjoy how remarkably fresh the pure ingredients taste – as if the juice had just been freshly made in their kitchen.”

This launch marks the Evolution Fresh brand’s first foray into the Canadian market and demonstrates continued business momentum, building on the more than 15,000 points of distribution in the United States, including grocery, natural channel and Starbucks® retail locations. Evolution Fresh was acquired by Starbucks in 2011, which invested in a $70 million, 264,000-square-foot juicery based in Rancho Cucamonga, California, which is the largest HPP juicery (in sales) in the United States capable of sourcing, peeling, squeezing and pressing raw fruits and vegetables. This facility has furthered Evolution Fresh’s industry leadership and enabled the company to deliver high-quality juice at scale using HPP to help protect nutrients and authentic flavor in every bottle.

Evolution Fresh founder, Jimmy Rosenberg, discovered his passion for juice more than 30 years ago making fresh juice in his mom’s kitchen and selling it on the beaches of Santa Monica, California. In 1995, he started Evolution Fresh with a mission of giving more people access to the amazing health benefits and vibrant flavor of juice. The introduction of high pressure processing in 2010 was a milestone in protecting authentic flavor and nutrients.

“Getting more fruits and vegetables in your diet is not some new health and wellness trend,” said Rosenberg. “Life is complicated and although we know it will make us feel better, getting enough fruits and green vegetables can require a lot of effort. By offering cold-pressed juice in select Starbucks® stores across Canada, especially our green juices, we are making it convenient for people to make what I call a ‘loving choice,’ something delicious that also offers three servings of vegetables or combined fruit and vegetable servings in each bottle.”

By kicking off 2016 with the launch of Evolution Fresh™/mc juices in Canada, customers in more than 1,300 Starbucks® locations now have a convenient way to start a getting more fruit and vegetables into their diets. From drinking a green juice to taking a weekly walk, Evolution Fresh is encouraging and inspiring people to make small, positive changes that can lead to a little more joy and wellness in 2016.

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