Microsoft's (MSFT) Xbox Reveal Event Draws Record Viewership
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Microsoft (Nasdaq: MSFT) is lower in early trading following an announcement that its Xbox One event was one of the most successful in company history.
According to Xbox Wire editor Lisa Gurry:
"The Xbox team has been working for years for this big day, with great anticipation for fan’s reaction to our big reveal. The Xbox Reveal event drove record-breaking viewership – with over 8.45 million people watching the Xbox Reveal event in the first 24 hours, rivaling one of the top-most concurrent streamed events of all time.
"On Xbox.com, we nearly tripled our previous concurrency record – with almost three times as many people watching the livestream at the same time, versus any other major event in Xbox.com history. According to our friends at Akamai, our streaming partner, the Xbox Reveal event was among the most watched live broadcasts delivered by Akamai in their history, nearly doubling peak traffic records and eclipsing concurrent viewership high-water marks set by events such as the 2010 World Cup, Royal Wedding in 2011, and 2012 election night.
"The Xbox Reveal event also drove tremendous social buzz. According to Twitter, the event was the #1 non-sports social program across all TV networks and the second most social show on television on May 21, just slightly behind the NBA Playoffs."
According to Xbox Wire editor Lisa Gurry:
"The Xbox team has been working for years for this big day, with great anticipation for fan’s reaction to our big reveal. The Xbox Reveal event drove record-breaking viewership – with over 8.45 million people watching the Xbox Reveal event in the first 24 hours, rivaling one of the top-most concurrent streamed events of all time.
"On Xbox.com, we nearly tripled our previous concurrency record – with almost three times as many people watching the livestream at the same time, versus any other major event in Xbox.com history. According to our friends at Akamai, our streaming partner, the Xbox Reveal event was among the most watched live broadcasts delivered by Akamai in their history, nearly doubling peak traffic records and eclipsing concurrent viewership high-water marks set by events such as the 2010 World Cup, Royal Wedding in 2011, and 2012 election night.
"The Xbox Reveal event also drove tremendous social buzz. According to Twitter, the event was the #1 non-sports social program across all TV networks and the second most social show on television on May 21, just slightly behind the NBA Playoffs."
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