Is Larry Kudlow's Show in Jeopardy?
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It appears management at CNBC is losing faith in Larry Kudlow's show and has been playing around with the timeslot while the host has been on vacation.
Usually standard operating procedure at news networks is to keep the show name/title intact while talent go on vacation and just substitute guest hosts in until the anchor returns. The reason being is that you don't want to alarm the viewership that their show is being canceled when it's not. That's why we found it odd that for the past two nights, we've tuned into "CNBC Special Reports" in place of Kudlow’s namesake program.
Recent Nielsen Media Research numbers show that The Kudlow Report has been facing some pretty tough competition from Fox Business Network newcomer Lou Dobbs, whose program Lou Dobbs Tonight shares the 7pm timeslot.
In recent weeks Dobbs has either beaten or closed in on Kudlow on occasion in both the coveted advertising demo of persons 25-54 as well as with total viewers – which is quite a feat considering Fox Business is in roughly half as many homes as CNBC and still considered a startup.
This traction by Fox can't be taken too lightly at the peacock network either – especially now that they have new owners with Comcast and have come under fire recently for their lack of business coverage during breaking news events. Perhaps that's the reason why they've decided to try other programming while the CNBC staple, Larry Kudlow, is on vacation.
It doesn't seem Kudlow will be enjoying his vacation this year. But do not fear Kudlow fans; even if he losses the show he will still likely remain a fixture on the network.
Usually standard operating procedure at news networks is to keep the show name/title intact while talent go on vacation and just substitute guest hosts in until the anchor returns. The reason being is that you don't want to alarm the viewership that their show is being canceled when it's not. That's why we found it odd that for the past two nights, we've tuned into "CNBC Special Reports" in place of Kudlow’s namesake program.
Recent Nielsen Media Research numbers show that The Kudlow Report has been facing some pretty tough competition from Fox Business Network newcomer Lou Dobbs, whose program Lou Dobbs Tonight shares the 7pm timeslot.
In recent weeks Dobbs has either beaten or closed in on Kudlow on occasion in both the coveted advertising demo of persons 25-54 as well as with total viewers – which is quite a feat considering Fox Business is in roughly half as many homes as CNBC and still considered a startup.
This traction by Fox can't be taken too lightly at the peacock network either – especially now that they have new owners with Comcast and have come under fire recently for their lack of business coverage during breaking news events. Perhaps that's the reason why they've decided to try other programming while the CNBC staple, Larry Kudlow, is on vacation.
It doesn't seem Kudlow will be enjoying his vacation this year. But do not fear Kudlow fans; even if he losses the show he will still likely remain a fixture on the network.
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