How is Netflix (NFLX) Not Falling Like a Stone?

July 28, 2011 11:22 AM UTC
You can say one thing, Netflix (Nasdaq: NFLX) is one resilient stock.

This morning, Amazon (Nasdaq: AMZN) announced a new deal with NBCUniversal which would add about 1,000 movies and TV shows to it's stable, bring overall numbers to 7,000 TV shows and 2,000 movies. Also, Amazon is offering this for free for $79 per year with Amazon Prime. Though the initial price tag may be a shocker to some, that equates to a monthly fee of just $6.58, or about 18 percent less than Netflix is charging per month for streaming only.

Another argument might be that Netflix is on more devices available for streaming. This is untrue, as Amazon updated it's application on most Blu-ray devices, Internet TVs, and consoles to include Amazon Prime as a selection.

Admittedly, Netflix boasts a catalog of some 22,000 selections, which means Amazon may be far from reaching the same number. But one or two good deals for Amazon might put it in the drivers seat moving forward.

Do we smell a Hulu bid on the horizon?

P.S. - With Amazon Prime you also get better shipping rates on goods you purchase. And, no, we're not getting paid by the Company.


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