Green Mountain (GMCR) Flirts With $100 Level Again
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After coming off all-time highs with the recent market correction, shares of momentum monster Green Mountain Coffee Roasters (Nasdaq: GMCR) have been making notable moves higher over the last few trading sessions.
Since August 19, shares are up 18 percent. This compares to the 7 percent move higher in the S&P 500 over the same time period.
One item traders are pointing to is the upcoming launch of the Starbucks (Nasdaq: SBUX) K-Cup deal. Starbucks and Green Mountain plan to make Starbucks K-Cup portion packs available through food, drug, mass, club, specialty and department store retailers throughout the U.S. and Canada beginning in the fall of 2011. This deal will be expanded to include sales in Starbucks stores beginning in 2012.
In addition to the Starbucks deal, Dunkin' Donuts (Nasdaq: DNKN) recently started selling K-Cups.
This morning, Green Mountain sold its FilterFresh business to ARAMARK for approximately $145 million.
Shares of are up 1.3 percent today to $99.14.
Since August 19, shares are up 18 percent. This compares to the 7 percent move higher in the S&P 500 over the same time period.
One item traders are pointing to is the upcoming launch of the Starbucks (Nasdaq: SBUX) K-Cup deal. Starbucks and Green Mountain plan to make Starbucks K-Cup portion packs available through food, drug, mass, club, specialty and department store retailers throughout the U.S. and Canada beginning in the fall of 2011. This deal will be expanded to include sales in Starbucks stores beginning in 2012.
In addition to the Starbucks deal, Dunkin' Donuts (Nasdaq: DNKN) recently started selling K-Cups.
This morning, Green Mountain sold its FilterFresh business to ARAMARK for approximately $145 million.
Shares of are up 1.3 percent today to $99.14.
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