Google (GOOG) Wants to Know Why You Don't Like Ads

Most people don't like ads. It's an intrusive way for a company to try and take you money in exchange for a product or service. Many Internet users have added extensions like AdBlock to their browsers, while companies like Dish Networks have set-top boxes to skip over such annoyances. (Some of us have stopped watching TV altogether.)

Yet, ads are what drives companies and creates growth.

Internet companies in particular are vulnerable to users working to block advertisers, as names like Google (Nasdaq: GOOG), Facebook (Nasdaq: FB), Pandora (NYSE: P), and Twitter (NYSE: TWTR) draw a large share of their rake from selling user metrics so advertisers can better target an audience.

Google is taking he initiative to ask users the question why? As in, Why did you block that ad?

Last year, Google put a little X in most of its Display ads for users to say which advertisements they no longer want to see. The company announced this today:

Over the next few weeks, we’ll be expanding the ways users can give us feedback about ads by introducing a series of short surveys in English-speaking countries which will appear after an ad is muted.

Here’s one example:



These surveys will help us understand why users mute ads, serve better ads to users, spot publishers and advertisers in violation of Google’s policies, and help improve ad and placement quality for the broader advertising ecosystem.

Investing in ad controls with tools like Ads Settings and Mute This Ad enables us to deliver better experiences for users and better results for advertisers and publishers.

Not only will you now have to move to click-away an ad, you'll be expected to explain your action.

Shares of Google are down 0.5 percent.

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