Google (GOOG) Gets DoJ Approval to Close $400M AdMeld Deal
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Google (Nasdaq: GOOG) shares closed strong Friday, possibly on the heels of mid-day reports the company is on the U.S. Department of Justice's good side.
Wow, that feels weird to even type.
Reports suggest the U.S. DoJ gave Google the nod in it's proposed $400 million acquisition of AdMeld. The DoJ stated Web publishers can move display ad platforms and business between them in response to price changes -- a practice called "multihoming" -- which lessens risk the market will tip to a single dominant platform.
Google called the decision "unprecedented" for publishers, according to a statement from the company. "We believe that improved technology and services can help publishers seize it and make online advertising work much better."
The acquisition is expected to close within days.
Wow, that feels weird to even type.
Reports suggest the U.S. DoJ gave Google the nod in it's proposed $400 million acquisition of AdMeld. The DoJ stated Web publishers can move display ad platforms and business between them in response to price changes -- a practice called "multihoming" -- which lessens risk the market will tip to a single dominant platform.
Google called the decision "unprecedented" for publishers, according to a statement from the company. "We believe that improved technology and services can help publishers seize it and make online advertising work much better."
The acquisition is expected to close within days.
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