Fossil (FOSL) Making Smart Move with Growth Investing - Cramer (AMZN)

April 5, 2011 10:04 AM UTC
Fossil, Inc. (Nasdaq: FOSL) shares are trading modestly higher today as Jim Cramer highlighted the Company for making smart investments into its business.

Following Fossil's fourth-quarter earnings release and subsequent outlook, shares sold off as investors were wary of Fossil's expectations for lower margins on increased investments.

Well, that's the very definition of a serious buying opportunity, according to Cramer. With shares up 25 percent since they reported earnings in mid-February, Cramer said that movement is because Fossil is still a growth company that needs to invest in itself in order to prosper.

What sort of growth? How about opening up 80 to 85 stores through 2011, as well as expanding on its e-Commerce offerings.

Amazon.com (Nasdaq: AMZN) could take a page from Fossil's playbook, Cramer said, in order to introduce new services like its Kindle e-reader and its spanking-new cloud music storage system.

Overall, Cramer said that the hits these companies took over the last several weeks provided an opportunity to grab a growth company on the mend. He recommends looking out for similar stories from other companies.

Fossil shares are down 0.1 percent in early trading.


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