Cramer Buys More Unilever (UN)

January 23, 2009 2:30 PM UTC

The real reason Cramer is buying Unilever

Jim Cramer has slowly been building a position in Unilever (NYSE: UN) for his ActionAlertsPlus.com portfolio. Today, Jim Cramer bought another 100 shares of Unilever at $22.50, bringing his total position to 2,300 shares or 2.42% of the ActionAlertsPlus portfolio. His position in Unilever is currently down approximately 12%.

Unilever is a supplier of consumer goods across food, and home and personal care categories. Cramer says he is buying shares of UN because he thinks it's an "attractive turnaround story with new management and exciting initiatives."

Additionally, Jim Cramer thinks Unilever margins will expand from significant cost-cutting and, of course, lower commodity prices. He's a fan of Unilever's balance sheet, dividend and believes it is trading at a 12% discount to its peer group.

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Unilever N.V. is one of the parent companies of the Unilever Group (Unilever), which is a supplier of consumer goods across foods, and home and personal care categories.

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