Cramer Bundles Up with VF Corp (VFC) Stock

Famous tv personality Jim Cramer has been a long-time backer of VF Corporation (NYSE: VFC). Back on December 8th on Mad Money, Jim Cramer spoke passionately about VF Corp's diverse brand portfolio and why he thought investors should pick shares of the stock.

Cramer mentioned how department stores were drastically discounting items and how this was benefiting clothing manufacturers like VF Corp, who manufacture popular brands, such as Nautica, Wrangler, Vans, Lee Jeans, 7 For All Mankind and North Face. Cramer said, "People are killing each other for these discounts and they only hurt the retailer, not the actual apparel maker." Cramer thinks VF Corp is the best way to play retail right now.

Jim Cramer sent another alert to his ActionAlertsPlus.com subscribers reminding them that VF Corporation is one of his favorite retailers. Jim noted that, "VF Corporation will generate over $600 million in operating cash flow this year and remains committed to its dividend and small acquisitions."

Cramer likes that VF Corp buys strategic brands and invests in them to help the brands reach their potential. VF Corp uses its strong distribution channels, international presense and marketing know-how to achieve its stellar results.

Cramer finished by saying, "At 9x earnings, the stock (VFC) trades well below its long-term average. My cost basis is $50, so any price below that level makes sense."

Jim's ActionAlertsPlus.com charitable trust owns 1,000 shares of VFC and is up 5% on this trade, while his fund is down 40% on the year.

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V.F.Corporation (VF) is engaged in branded lifestyle apparel and related products.

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