Coke (KO) Parenthood Madness Video Goes Viral
Tweet
Share
E-mailGet Alerts KO Hot Sheet
Join SI Premium – FREE
A YouTube video from Coke (NYSE: KO) about the joys and sheer frustrations about being a new parent has gone viral on the Internet with over 3.2 million views since being posted a few short weeks ago.
In the video, joyful new parents don't know what's about to hit them upon the arrival of their new son. A second pregnancy nearly sends the man into the mad house.
The ad is to promote a new Coke product in Argentina - Coca-Cola Life.
The ad comes from Santo Buenos Aires. In a statement about the ad for FastCompany, executive creative director Sebastian Wilhelm, said: "Having children is not just life's most important moment, but the ultimate test to connecting with your best side. Coke Life is a new kind of Coke. We're just starting to build this brand, setting up its world, its tone of voice. We were aiming for 'emotional comedy' [with this ad]. The kind that makes you smile and weep at the same time."
Smile and weep it does...
In the video, joyful new parents don't know what's about to hit them upon the arrival of their new son. A second pregnancy nearly sends the man into the mad house.
The ad is to promote a new Coke product in Argentina - Coca-Cola Life.
The ad comes from Santo Buenos Aires. In a statement about the ad for FastCompany, executive creative director Sebastian Wilhelm, said: "Having children is not just life's most important moment, but the ultimate test to connecting with your best side. Coke Life is a new kind of Coke. We're just starting to build this brand, setting up its world, its tone of voice. We were aiming for 'emotional comedy' [with this ad]. The kind that makes you smile and weep at the same time."
Smile and weep it does...
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Piper Sandler Reiterates Overweight Rating on Coca-Cola (KO), 'best-in-class execution'
- After-Hours Movers: CSCO, COHR, HLIT, CBRS, STUB, ENS
- Selloff in this UK stock is a buying opportunity: Barclays
Create E-mail Alert Related Categories
Insiders' BlogSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
