Upwork projects double-digit revenue growth through 2028

Upwork Inc. (NASDAQ: UPWK) outlined its long-term growth strategy and financial projections at its 2025 Investor Day, forecasting accelerated growth in gross services volume and revenue through 2028.

The freelance marketplace company provided financial guidance for 2026, projecting GSV growth of 4-6%, revenue growth of 6-8%, and an adjusted EBITDA margin of approximately 29%. For 2028, Upwork targets a compound annual growth rate of 7-9% for GSV, 13-15% for revenue, and approximately 20% for adjusted EBITDA.

The company's growth strategy focuses on three areas: transforming human and AI work, accelerating small and medium business growth, and expanding into enterprise markets. Upwork expects more than $100 million in incremental 2025 GSV from AI and customer experience improvements. AI-related work categories represent $300 million in annualized GSV with year-over-year growth exceeding 50% in the third quarter of 2025.

Upwork launched Business Plus, a premium offering targeting the small and medium business market, and introduced Lifted, a new subsidiary designed to serve large enterprise clients with contingent labor solutions. The company estimates the global digital knowledge work market at $1.3 trillion.

"We are entering Upwork's most exciting chapter yet, with a new, AI-native platform built to serve businesses of all sizes," said CEO Hayden Brown.

The financial projections and strategic initiatives were detailed in presentations available on the company's investor relations website, according to the press release.

You May Also Be Interested In