QuestionPro Acquires Contlo to Advance Agentic Commerce

AUSTIN, Texas, Nov. 04, 2026 (GLOBE NEWSWIRE) -- QuestionPro, a global provider of survey, research and experience management technology, today announced it has acquired Contlo, an AI-native marketing and customer engagement platform for e-commerce brands. The deal lays the groundwork for QuestionPro's expansion into agentic commerce.

Contlo co-founders Ishaan Bhola and Mukunda NS will join QuestionPro as AI advisors, guiding the company's AI roadmap and agentic commerce initiatives. QuestionPro will also put SuperAGI's agentic AI platform to work across its product suite.

The goal is simple: connect what customers say with how brands respond, giving AI agents the customer insight to make decisions and act across the commerce journey.

"For AI agents to take meaningful action, they need to understand the customer," said Vivek Bhaskaran, founder and CEO of QuestionPro. "Bringing our strengths together lets brands act on what they learn, respond to individual needs and build stronger customer relationships. This is an important step in our agentic commerce strategy."

Contlo unifies customer data, segmentation and marketing automation across email, SMS, WhatsApp and web push. The platform has sent more than 5.8 billion messages, manages over 190 million customer profiles, has generated 3.9 million orders and integrates with more than 200 platforms. Paired with QuestionPro's customer feedback, those engagement and purchase signals let AI agents determine the next best action for each shopper, whether that's product guidance, a service response or a timely follow-up, and refine it based on results.

"We built Contlo to help e-commerce brands deliver personal, relevant experiences at scale," said Ishaan Bhola, co-founder of Contlo. "QuestionPro brings a deeper understanding of what customers think, what they need and why they make decisions. Pairing that with Contlo's engagement capabilities lets us build AI agents that help brands serve shoppers better at every step."

About QuestionPro

QuestionPro is a global provider of online survey, research and experience management technology. Its solutions help organizations collect feedback, analyze data and understand customer and employee experiences to make informed decisions. Learn more at questionpro.com.

About Contlo

Contlo is an AI-native marketing and customer engagement platform for e-commerce businesses. It combines customer data, audience segmentation, personalized campaigns and automated journeys across digital channels to help brands engage customers, improve retention and encourage repeat purchases.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8800d37e-7276-421e-a4ba-1413ec1e4a3a

Contact Information
Crystal Wiese
785-640-5712
[email protected]

Contlo Acquired by QuestionPro

Welcome to the QuestionPro family, Contlo team! Here’s to building the future of agentic commerce together.

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