CEA Sees Slight Increase in Electronics Sales in 2010
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The Consumer Electronics Association sees a sales increase of 0.3 percent in 2010 to $165.3 billion up slightly from the $164.9 billion seen in 2009.
Factory sales of electronic goods decreased by 7.8 percent in 2009 from the previous year as the economic meltdown made a serious impact on U.S. retailers in the industry. Sales in the industry were at $178.9 billion in 2008 before the recession took hold.
The CEA said that while 2009 saw hard times for the electronics industry, it also allowed the resilience, flexibility and entrepreneurial spirit to shine through.
The CEA noted that consumers still want electronics and said that 80 percent of Americans requested a CE gift this past holiday season, but went after items with lower ticket prices.
“This new value dynamic will persist into 2010, pacing pressure on industry revenue growth,” spokesman from the CEA said. “Demand is in abundance. The issue facing the industry is meeting that demand profitably.”
Products that are expected to shine in 2010 according to CEA are led by a projected 100 percent sales increase for e-readers to an estimated $1.08 billion in total revenue.
Blu-ray players are also expected to see strong year-over-year growth in 2010 according to the CEA with total units sold reaching 11.5 million, compared to the 7.1 million sold in 2009. This increase will lead to a 35 percent increase in revenue for Blu-ray players.
Other products that expect to see strong growth in 2010 include smartphones, which is estimated to jump by 13 percent in total sales, and notebooks/netbooks which will jump 5 percent according to the CEA. Netbooks are expected to account for 24 percent of computer sales in 2010, up from the 18 percent in 2009.
The 3-D TVs that are all the rage at CES this week, will make a strong push to become a mainstream product in the consumer electronics sector, but the day when every home has a 3-D capable TV may be a ways off.
CEA Chief Executive Gary Shapiro said that the integration of 3-D TVs will follow the same path that HDTVs saw. As more 3-D content becomes available, more consumers will be willing to make the switch.
Factory sales of electronic goods decreased by 7.8 percent in 2009 from the previous year as the economic meltdown made a serious impact on U.S. retailers in the industry. Sales in the industry were at $178.9 billion in 2008 before the recession took hold.
The CEA said that while 2009 saw hard times for the electronics industry, it also allowed the resilience, flexibility and entrepreneurial spirit to shine through.
The CEA noted that consumers still want electronics and said that 80 percent of Americans requested a CE gift this past holiday season, but went after items with lower ticket prices.
“This new value dynamic will persist into 2010, pacing pressure on industry revenue growth,” spokesman from the CEA said. “Demand is in abundance. The issue facing the industry is meeting that demand profitably.”
Products that are expected to shine in 2010 according to CEA are led by a projected 100 percent sales increase for e-readers to an estimated $1.08 billion in total revenue.
Blu-ray players are also expected to see strong year-over-year growth in 2010 according to the CEA with total units sold reaching 11.5 million, compared to the 7.1 million sold in 2009. This increase will lead to a 35 percent increase in revenue for Blu-ray players.
Other products that expect to see strong growth in 2010 include smartphones, which is estimated to jump by 13 percent in total sales, and notebooks/netbooks which will jump 5 percent according to the CEA. Netbooks are expected to account for 24 percent of computer sales in 2010, up from the 18 percent in 2009.
The 3-D TVs that are all the rage at CES this week, will make a strong push to become a mainstream product in the consumer electronics sector, but the day when every home has a 3-D capable TV may be a ways off.
CEA Chief Executive Gary Shapiro said that the integration of 3-D TVs will follow the same path that HDTVs saw. As more 3-D content becomes available, more consumers will be willing to make the switch.
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