WPP (WPPGY), Twitter Enter Data, Analytics Partnership
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WPP (Nasdaq: WPPGY) and Twitter announced a global strategic partnership that will greatly expand collaboration between the two organisations.
Covering data and analytics, or what we now call data investment management, media investment and social media, the agreement spans several WPP units – including GroupM, the world’s leading media investment management company, Kantar, WPP’s consumer insight business, and digital agencies such as Wunderman.
WPP is committed to working with Twitter to extend the Group’s lead in data-driven marketing. As part of the deal, which was led by WPP’s Data Alliance, WPP companies from a variety of disciplines will increasingly leverage Twitter data across a number of important initiatives to deliver more effective campaigns, enhanced targeting and more real-time insight to clients.
The partnership will see the launch of new data products and services, the integration of Twitter data into key WPP media and analytics platforms, training for staff in the application of these new capabilities and a partnership approach to key clients and markets.
It also reflects, and will help develop, GroupM client investments on Twitter’s platform – particularly in key markets where the service has experienced rapid user growth in recent years, including Western Europe, Japan, Turkey, Mexico and Brazil, in addition to the United States.
Further announcements will be made regarding applications of the partnership in the coming weeks and months.
Covering data and analytics, or what we now call data investment management, media investment and social media, the agreement spans several WPP units – including GroupM, the world’s leading media investment management company, Kantar, WPP’s consumer insight business, and digital agencies such as Wunderman.
WPP is committed to working with Twitter to extend the Group’s lead in data-driven marketing. As part of the deal, which was led by WPP’s Data Alliance, WPP companies from a variety of disciplines will increasingly leverage Twitter data across a number of important initiatives to deliver more effective campaigns, enhanced targeting and more real-time insight to clients.
The partnership will see the launch of new data products and services, the integration of Twitter data into key WPP media and analytics platforms, training for staff in the application of these new capabilities and a partnership approach to key clients and markets.
It also reflects, and will help develop, GroupM client investments on Twitter’s platform – particularly in key markets where the service has experienced rapid user growth in recent years, including Western Europe, Japan, Turkey, Mexico and Brazil, in addition to the United States.
Further announcements will be made regarding applications of the partnership in the coming weeks and months.
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