Similarweb expands data partnership with Bloomberg Terminal

Similarweb (NYSE: SMWB) announced its alternative data is now available through Bloomberg's Data Entitlements in {ALTD }, an investment research solution on the Bloomberg Terminal that provides clients with real-time insights.

Bloomberg selected Similarweb as its premium alternative data provider for digital metrics tracking company growth and momentum. The partnership allows Bloomberg Terminal customers with Similarweb accounts to access digital performance data including unique visitors, average visit duration, bounce rate, and page views.

"Being included in Bloomberg's alternative data service not only introduces Bloomberg customers to Similarweb data but also allows our joint customers to see Similarweb's most relevant digital signals on company performance alongside other metrics," said Benjamin Seror, Chief Product Officer and cofounder of Similarweb.

The integration enables analysts to compare alternative data analytics with traditional key performance indicators in near real-time through Bloomberg's analytical tools for company financials, broker estimates, news, and charts. This supports use cases including KPI nowcasting, company benchmarking, and identification of performance changes ahead of earnings announcements.

"Our clients are constantly seeking faster and more predictive signals, especially in today's volatile markets," said Richard Lai, Global Head of Alternative Data at Bloomberg. "Online momentum is one important non-financial indicator of customer growth and company success, making Similarweb's premium data a significant addition to the multi-dimensional view of company performance we provide."

The partnership provides Bloomberg Terminal users with access to Similarweb's observed estimates on digital performance of public companies as part of the premium alternative data analytics offering. The information is based on a press release statement from the companies.

You May Also Be Interested In