Ferrari signs partnership agreement with Rakuten Group

September 17, 2026 1:56 AM EDT

Ferrari N.V. said on Thursday its unit had signed a partnership agreement with Japan's Rakuten Group, Inc., a global technology company. The agreement is set to take effect on January 1, 2027, according to a statement issued from Maranello, Italy.

No further details regarding the terms or scope of the partnership were disclosed in the announcement.



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