Recession Keeps Google (GOOG) Focused On Core Business

Google (Nasdaq: GOOG) has been buying modest-sized companies for several years. It tries to find firms that have software or products that allow it to diversify out of the firm’s core search business, which has been unusually successful. The biggest transactions the company has made so far are DoubleClick, the online advertising serving company and YouTube, the video sharing operation.

Google has not made money on YouTube. Proably because the quality of the user-created content is so poor. DoubleClick does not look like a terribly good deal because the recession has killed online display advertising.

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