PublicSquare appoints crypto expert Caitlin Long to board

PSQ Holdings, Inc. (NYSE: PSQH), which operates the PublicSquare marketplace, announced the appointment of Caitlin Long to its board of directors, effective immediately.

Long brings over 30 years of financial services experience and serves as founder and CEO of Custodia Bank, a U.S. chartered bank that bridges traditional dollars and digital assets. She previously held senior positions at Wall Street firms including Morgan Stanley, Credit Suisse, and Salomon Brothers for more than 20 years.

Long participated in Wyoming's Blockchain Task Force and helped draft 13 crypto-friendly laws that positioned Wyoming as a policy leader for digital assets. She holds a J.D. from Harvard Law School and a Master of Public Policy from Harvard Kennedy School.

"Caitlin's distinguished career in financial services, combined with her pioneering work in digital asset banking, makes her a highly valuable asset to PublicSquare as we develop our fintech capabilities," said Michael Seifert, chairman and CEO of PublicSquare.

The appointment follows PublicSquare's May 2025 announcement to develop a digital asset treasury strategy. The company plans to allocate a portion of corporate treasury reserves to digital assets, including Bitcoin and yield-generating stablecoins, and is evaluating stablecoin integration into its payments and marketplace ecosystem.

PublicSquare operates a marketplace and payments ecosystem across three segments: financial technology, marketplace, and brands. The financial technology segment includes Credova, a consumer financing and payments company. The marketplace segment helps consumers "shop their values," while the brands segment comprises EveryLife, a baby products company.

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