Guaranteed Rate Affinity hires Marc Sokobin as sales director

Guaranteed Rate Affinity announced that Marc Sokobin has joined the company as Director of Sales and Market Development. Sokobin will work with loan officer Brian Scott Cohen to expand The Brian Scott Cohen Team in the New York market.

Sokobin brings more than 30 years of mortgage industry experience to the role. He started as a loan originator in New York City and transitioned into leadership positions in 2010. His previous experience includes management roles at Wells Fargo, Bank of America, and The Federal Savings Bank.

"I've spent much of my career focused on developing talent and building teams that can perform at a high level over the long term," Sokobin said. "The opportunity to work alongside Brian and support a team with such a strong reputation was a major draw for me."

In his new position, Sokobin will focus on recruiting, mentoring, and team development to support growth across the Brian Scott Cohen Team. He will use the company's partner relationships, technology platform, and national brand to strengthen performance and expand the team's presence in the New York market.

"Marc brings a rare combination of production experience and leadership perspective," said Brian Scott Cohen. "He understands what it takes to build and support successful loan officers, and his focus on mentorship and recruiting will be critical as we continue to grow."

Guaranteed Rate Affinity is a joint venture between Guaranteed Rate, Inc. and Anywhere Integrated Services (NYSE: HOUS). The company has funded over $100 billion in loans since its inception, according to the press release.

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