Tinder expands facial verification feature across US states

Match Group (NASDAQ: MTCH) announced its dating app Tinder will expand its Face Check facial verification feature to additional U.S. states in the coming months. The feature is currently required for all new users in seven countries and California.

Face Check requires new users to take a video selfie within the app to confirm they are real and that their face matches their profile photos. Users who pass verification receive Tinder's Photo Verified badge. The system also detects when the same face is used across multiple accounts to prevent impersonation and fake profiles.

The feature has been implemented in Colombia, Canada, Australia, India, and several Southeast Asian countries. According to the company's data, markets with Face Check have experienced over 60% decrease in exposure to potential bad actors and over 40% decrease in bad actor reports.

"We're strengthening and accelerating our investments in Trust and Safety," said Spencer Rascoff, CEO of Match Group and head of Tinder. "Safety is an essential part of the Tinder experience, built into how people join, match, and connect."

Yoel Roth, Head of Trust & Safety at Match Group, called Face Check "perhaps the most measurably impactful Trust and Safety feature I've seen in my 15-year career."

The company states that video selfies are deleted shortly after review, with only encrypted face maps stored for verification purposes. Match Group plans to introduce Face Check across additional apps in its portfolio in 2026.

The announcement was made in a press release statement from the Los Angeles-based company.

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