Qualcomm adopts Adobe GenStudio to scale content creation with AI

Qualcomm Incorporated (NASDAQ: QCOM) has selected Adobe GenStudio to enhance its content creation workflows using generative artificial intelligence, Adobe (NASDAQ: ADBE) announced.

The semiconductor company will use multiple Adobe applications within GenStudio to accelerate marketing content production, including resizing and localizing assets for different audiences and channels. The implementation includes GenStudio for Performance Marketing, Adobe Express, Firefly, Experience Manager, and Workfront.

Qualcomm plans to use GenStudio for Performance Marketing to create, resize and translate content across marketing channels while maintaining brand guidelines. Adobe Express will serve as a self-service tool for teams to create and customize assets, particularly for social media and regional campaigns.

The company is piloting Adobe Firefly, Adobe's AI model family, to generate on-brand imagery for marketing materials. Qualcomm will also expand its use of Adobe Experience Manager to test different content experiences through the platform's "Generate Variations" capability for digital channels including websites.

"To meet this moment, we're rethinking how creativity scales - streamlining the content creation process from ideation to execution," said Don McGuire, senior vice president and chief marketing officer of Qualcomm. "Adobe GenStudio will enable our teams to produce high-quality, personalized assets faster and more efficiently."

The new applications extend Qualcomm's existing Adobe investment, which includes Adobe Workfront for workflow management and Marketo Engage for marketing automation. The partnership aims to help Qualcomm manage increased demand for customized marketing content across multiple digital channels.

The information is based on a press release statement from Adobe.

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