People Inc. strikes content partnership with Meta AI platform

People Inc. announced a multi-year content partnership with Meta, becoming what the company describes as the first lifestyle publisher to provide real-time content to Meta AI users. The agreement covers content from People Inc. brands including PEOPLE, Better Homes & Gardens, Food & Wine, Southern Living, Allrecipes, Verywell Health, InStyle, and Investopedia.

The partnership allows Meta AI to access People Inc. content across categories such as entertainment, home, food, health, and finance. Content from People Inc. is expected to begin appearing in Meta AI experiences in the coming days, with appropriate attribution and links back to People Inc. websites.

Financial terms of the agreement were not disclosed. People Inc., which is an operating business of IAC (NASDAQ: IAC), claims to be America's largest digital and print publisher, reaching more than 175 million people monthly across its portfolio of over 40 brands.

"Trusted content is the lifeblood of the internet, future AI innovation depends on it," said Neil Vogel, CEO of People Inc. "We're proud to be Meta's first lifestyle content partner and to leverage our trust and scale to help people using Meta AI discover the information they need."

Vogel noted that the Meta partnership follows previous commercial agreements with OpenAI and Microsoft, indicating the company's strategy to partner with AI platforms. The announcement was made through a press release statement from People Inc.

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