Onfolio subsidiary Eastern Standard launches analytics dashboard service

Onfolio Holdings Inc. (NASDAQ: ONFO, ONFOW) (OTC: ONFOP) announced that its subsidiary Eastern Standard LLC has launched Precision Metrics, a custom website analytics dashboard solution. The service is designed to help organizations interpret Google Analytics 4 and other analytics data.

Eastern Standard Chief Digital & Technology Director Jim Keller stated the agency developed the product in response to clients struggling to derive value from analytics reports. "Tools like GA4 provide powerful access to data but fall short when it comes to reporting, visualization, and understanding what the data actually means for an organization," Keller said.

The custom dashboards aim to help organizations understand their GA4 data, identify digital lead sources, track web-based interactions, and develop growth plans based on performance data, according to the company's statement.

"Too many organizations are drowning in data but starving for insight," said Dom Wells, CEO of Onfolio. "Eastern Standard has built a robust, turnkey solution that provides a reliable, single source of truth that's easy for cross-functional teams to understand."

Eastern Standard operates as a digital and branding agency within Onfolio's portfolio of companies. The agency provides services including digital experiences and brand development.

Onfolio acquires and operates digital companies, focusing on businesses with cash flows and growth potential. The company targets businesses that can be managed by its internal team or have experienced leadership.

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