New data shows Gemini app momentum continues

Investing.com -- Alphabet’s Gemini app is extending its momentum into November, with fresh third-party data showing accelerating usage trends that outpaced both Google Search and ChatGPT, according to new analysis from Bank of America.

BofA analyst Justin Post said “Gemini +18% m/m, ChatGPT -2%, Google -0.4%” in global web traffic, citing Similarweb data for November.

Year over year, Gemini’s traffic jumped “+394%” globally, while ChatGPT rose “+54%” and Google ticked up “+0.1%.” In the United States, Gemini traffic rose “+317%” year over year and “+13% m/m,” BofA added.

Mobile engagement has also shown strong momentum, according to the bank.

Sensor Tower data cited by BofA revealed Gemini’s global mobile daily active users climbed “+352% y/y to 54mn (+14% m/m).”

Post stated that in November alone, Gemini added “6mn global DAUs,” topping ChatGPT’s “5mn” and Grok’s “1mn.” ChatGPT mobile DAUs were up “264% y/y … (up 2% m/m),” while Google’s mobile usage was flat month over month.

In search, Google’s global share reportedly remained steady. BofA noted that Statcounter showed Google’s worldwide search share “increased 70bps y/y … to 90.0%,” even as U.S. share fell year over year.

Despite headlines about generative AI competition, the analyst believes the data indicates “Google traffic remains stable & AI-driven usage is largely incremental to the broader Search opportunity.”

Crucially, BofA highlighted that Gemini’s rising traction appears tied to the rollout of the “Gemini 3.0” model, saying early signs show the launch press is “driving consumer traffic,” helping ease investor worries about search disruption.

BofA reiterated its Buy rating on Alphabet, pointing to upcoming catalysts including “new Google agentic capabilities,” a “Gemini app visual focused revamp,” and expanded mobile distribution deals.

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