Lexus renews multi-year partnership with MSG Entertainment and Sports

Madison Square Garden Entertainment Corp. (NYSE: MSGE) and Madison Square Garden Sports Corp. (NYSE: MSGS) announced a renewed and expanded multi-year marketing partnership with Lexus, continuing the automaker's role as Official Luxury Auto Partner across both companies' portfolio of venues and sports teams.

Lexus retains its status as the official luxury vehicle partner of Madison Square Garden, Radio City Music Hall, the Infosys Theater at MSG, the Beacon Theatre, the New York Knicks, the New York Rangers, the Christmas Spectacular Starring the Radio City Rockettes, and both the Arena Concert Series and Beacon Theatre Concert Series.

Under the expanded agreement, Lexus will become the Entitlement Partner of the VIP North and South entrances into Chase Square. Lexus will also expand its vehicle display at Radio City Music Hall to cover all events at that venue, in addition to maintaining existing vehicle displays on the Lexus Terrace Level at Madison Square Garden. Lexus retains its role as Entitlement Partner of the Lexus Suite Level on the seventh floor of Madison Square Garden, which contains 58 suites hosting guests across hundreds of events annually.

Lexus will receive brand exposure through static and digital signage during Knicks and Rangers home games, including in-arena digital signage, dasherboard signage, and GardenVision features. The brand will also appear on exterior digital boards outside Madison Square Garden and across MSG Networks during Knicks, Rangers, Devils, and Islanders games.

According to a statement from MSG Entertainment, the partnership has spanned nearly 15 years. Doug Jossem, Executive Vice President of Global Sports & Entertainment Partnerships at MSG Entertainment, said the expanded deal includes "new activations to Madison Square Garden and Radio City Music Hall." Patrick Ehlen, Lexus Eastern Area general manager, said the company looks "forward to creating more elevated guest experiences."

Financial terms of the partnership were not disclosed.

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