Innovative Eyewear secures European orders at SILMO Paris trade show

Innovative Eyewear Inc. (NASDAQ: LUCY) announced it secured initial orders from five European markets and opened a distribution warehouse in the Netherlands following its participation at the SILMO Paris 2025 trade show held September 26-29.

The company received orders from the United Kingdom, Romania, Greece, Spain, and France during the event. The new Netherlands warehouse enables VAT-free purchasing for European Union businesses across 27 member states.

Innovative Eyewear participated in SILMO's inaugural Tech Village, a pavilion dedicated to smart eyewear and artificial intelligence innovation. The company exhibited alongside Meta, Google, and Snapchat at the trade show.

The company's Lucyd Armor Collection received EN 166 European safety certification for workplace eye protection, attracting interest from industrial distributors. Innovative Eyewear also began discussions with sales representatives for dedicated representation across EU countries.

"SILMO Paris provided an exceptional platform to showcase our market-leading smart eyewear to European vendors and distributors," said Harrison Gross, CEO of Innovative Eyewear. "The establishment of our Netherlands distribution hub represents a critical milestone in our international expansion strategy, enabling us to serve EU businesses more efficiently."

SILMO Paris attracted over 32,000 visitors from more than 130 countries, with 51% international attendance. The company manufactures smart eyewear under the Lucyd, Lucyd Armor, Reebok, Eddie Bauer and Nautica brands.

The Miami-based company develops ChatGPT-enabled smart glasses that allow users to connect to their digital devices through Bluetooth technology. The eyewear is offered in multiple frame and lens combinations.

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