Haleon selects Salesforce Agentforce for global pharmacy engagement

Consumer healthcare company Haleon plc (LSE/NYSE: HLN) announced it will use Salesforce (NYSE: CRM) Life Sciences Cloud for Customer Engagement, Data Cloud, and Agentforce to support its 4,500-person global sales force, according to a company statement.

The implementation aims to enhance engagement with pharmacies and healthcare professionals worldwide through AI-powered solutions. Haleon's sales representatives will gain access to data-driven insights on consumer demographics, shopping trends, and point-of-sale marketing while reducing time spent on administrative tasks.

Haleon, which produces brands including Sensodyne, Voltaren, and Centrum, will also serve as a design partner for Salesforce Life Sciences Cloud for Customer Engagement. In this capacity, the company will help develop solutions addressing consumer health industry needs such as product availability, shelf-life management, promotions, and inventory management across retail and online channels.

"We are excited to partner with Salesforce to bring more effective, data-driven insights to our customers," said Claire Dickson, Chief Digital and Technology Officer at Haleon. "This selection of Life Sciences Cloud and Agentforce will enable pharmacists and healthcare professionals to more efficiently deliver better everyday health to millions of people all around the world."

Frank Defesche, General Manager of Life Sciences at Salesforce, stated that "Haleon's adoption of our next-generation Life Sciences Cloud for Customer Engagement and Agentforce will reimagine how the consumer health industry engages with pharmacies and HCPs through real-time insights and trusted AI."

The announcement indicates that Haleon joins more than 70 organizations that have selected Salesforce Life Sciences Cloud, based on information provided in the press release.

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