Goodyear and GameStop host Pokemon battle aboard blimp over Los Angeles

Goodyear (NASDAQ: GT) and GameStop conducted what they called the world's first Pokemon battle aboard the Goodyear Blimp at 1,000 feet above Los Angeles on August 7, 2025, according to a company press release.

The event featured YouTuber Casey Neistat playing on ModRetro's Chromatic handheld gaming console. Participants included Oculus VR founder Palmer Luckey, ModRetro CEO Torin Herndon, and GameStop's Head of Social Media Joe Fonicello.

The aerial gaming session was part of Goodyear's 100th anniversary celebration for its blimp program, which officially reached the milestone on June 3, 2025. The company stated it plans additional appearances and collaborations throughout 2025.

Content from the event was shared across social media channels including @gamestop, @goodyearblimp and @caseyneistat following the recording.

The Goodyear blimp used for the event was Wingfoot Three, one of the company's current fleet of airships that have been used for advertising and promotional activities.

Goodyear employs approximately 68,000 people and operates 53 manufacturing facilities across 20 countries. The company maintains innovation centers in Akron, Ohio, and Colmar-Berg, Luxembourg.

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